Nine Years On: My interview with Levi’s CEO Chip Bergh still resonates in every stitch

Timeless wisdom from the leader of the world’s first denim brand ever.

I was an editor at The Jakarta Post, Indonesia’s leading English daily, when I had the opportunity to conduct an exclusive one-on-one interview with Chip Bergh, the president and CEO of Levi Strauss & Co. Bergh was in Jakarta as part of the world’s roadshow to celebrate the company’s 142nd anniversary of the 501 jeans in April 2015.

My exclusive interview with Bergh remains a lasting influence. His insights extend beyond denim care to encompass sustainability, inspiring a commitment to ‘slow fashion.’ Levi’s dedication to sustainable practices, such as the ‘Wellthread’ initiative, has been particularly impactful. Bergh’s leadership lessons in team building, operational efficiency, and fostering innovation have shaped my professional journey.

His foresight into digital engagement for lasting connections, especially with the younger generation, has become a guiding principle in an era dominated by online interactions. The enduring impact of Bergh’s wisdom on slow fashion, sustainability, effective leadership, and digital engagement persists, transcending the confines of the interview conducted nine years ago. These principles continue to shape both the denim industry and my approach to journalism and entrepreneurship, emphasizing the timeless influence of a visionary leader and the enduring values of an iconic brand.